Print Pieces
Design + Project Management
Crisis Nursery was looking for event invitations that portrayed their brand while integrating modern elements. The invitations utilize a paisley print, typically used in 19th century textiles, that is modernized by the less intricate polka dot formation of the shapes. Their brand is carried throughout with the use of their standard fonts, photos, and child-like shapes.
Cheryl and Brian were looking for custom wedding invitations and overall project management. They wanted a design that was elegant but summery. Utilizing multiple local vendors for supplies and printing, their invitations incorporate a pocket fold invitation with inserts for information and responses.
Crisis Nursery was looking to create brand continuity throughout their core pieces. They wanted a brochure that was informative and portrayed their organization without words. The brochure was developed to compliment their current newsletter, and to move toward their goal of an integrated brand.
Brand Identity
Brand Development, Design + Project Management
The Eastern Illinois Foodbank wanted a logo for a new donor program, specifically people who are committed to reducing hunger in East Central Illinois. The logo needed to be complementary to their organizational logos while being powerful on its own. For easier usage of the logo, they decided to have both a vertical and horizontal format of the logo created.
While employed at SolarBridge Technologies, the company decided to pursue a name change and new brand identity. After leading multiple brand strategy sessions, conducting a legal trademark evaluation, and holding name brainstorming sessions, the company ultimately chose the name SolarBridge Technologies. Following the strategic process, a new logo, stationary, standards manual and website were outsourced and managed to create a cohesive new brand image. Design of a new brochure and powerpoint templates were also completed. On completion of the new brand development, a press announcement was developed and released.
Innovative Construction Group was struggling with promoting their business due to the constraints of the current company name "The Handyman". While this name was appropriate and accepted for small home repairs and upgrades, the owner struggled with promoting the construction aspects of the business under this name. A strategic analysis was conducted and it was determined that a new identity for the construction portion of the business was necessary. A logo was developed for this business entity.
